The latest Business News from IFA 2018

The IFA 2018 in Berlin, Germany, is almost upon us. Key new products include wearables, digital health, the Internet of Things and virtual reality.

Every year the International Radio Exhibition (IFA) is full to the brim with the latest innovations. Its origins go back to 1924 and yet the Berlin fair is still at the forefront of technological developments. This year, the IFA – the leading trade fair for consumer and home electronics – will take place from August 31 to September 5, 2018 at the Berlin Exhibition Center. Many of the products, concepts and solutions on show will, as ever, serve to guide, or at least inspire, the corporate world. You can find an overview here.

Focus on innovation

Particularly interesting for decision-makers is the Innovation Hub IFA NEXT, present for a second time after being a hit last year. Groups of exhibitors from the Federal Association of German Startups determine the topics covered by IFA NEXT, with a different topic being covered each day. Here are this year’s topics:

Friday, 31 August: Digital Health Saturday, 1 September: Internet of Things (IOT) / Wearables / Fitness & Activity Sunday, 2 September: Smart Home Monday, 3 September: Future Mobility / Use of Time Tuesday, 4 September: Virtual Reality / Augmented

Reality Wednesday, 5 September: Gadgets & Appliances

This year, for the first time, mobility will be the focus at Shift Automotive, the Future Mobility Convention. This event explores issues that go far beyond technological breakthroughs and examines whether consumers are ready for the upcoming changes in how we travel.


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New products

A number of cell phone manufacturers are likely to announce new products. Samsung will present the Galaxy Note 9 at the IFA, as well as possibly some wearables. Samsung’s keynote speech will focus on artificial intelligence in mobile devices.

LG will probably show off the V40, the successor to last year’s V30, at this year’s IFA.

Tuya Smart, the artificial intelligence platform for the Internet of Things, aims to revolutionize home appliance control.

Onanoff will have a stand at the IFA for the first time and present its child-friendly and robust headphones.

The Taiwan External Trade Development Council (TAITRA) is focusing on a number of new developments – from gaming notebooks and memory cards to virtual reality (VR) and from smart light bulbs to chargers and type C solutions.

Exciting keynote speeches

In his keynote speech, Amazon Vice President Daniel Rausch will talk about the voice control revolution. Amazon provides voice-enabled capabilities with Alexa, for which numerous developers and device manufacturers design add-ons. Developments in machine learning, artificial intelligence and cloud services are providing device manufacturers and skill developers with new development opportunities.

Nick Parker, Microsoft’s Corporate Vice President for Consumer and Device Sales, will give viewers a glimpse into the potential of technologies such as artificial intelligence, the Internet of Things (IoT), cloud and edge computing as well as gaming for the development of cloud-based business models and digital value chains.


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